When it comes to increasing your traffic by , you have two options. PPC—or “Pay-Per Click” is a kind of advertising where you can pay every time an ad is “clicked” and leads a prospective buyer to your website. SEO, on the other hand, increases your organic search rankings by doing work and creating links which boost your organic rankings in a search.
If you buy Google AdWords (PPC), will your organic search (SEO) rankings rise? No.
Let’s take a look at some of the typical results for each of these methods:
[box] SEO (search engine optimization or organic search)
- Organic results = consumer trust and 90% of clicks
- Long Term Benefits
- Not easily measurable
- High initial effort
- Longer Process[/box]
[box] PPC (pay per click)
- Paid results= less consumer trust with 10% of clicks
- Immediate traffic
- Easy to implement, easy to manage
- Vulnerable to viruses
- Drains Money
- Higher bidders get more
- By clicking, Competitors can use up your budget[/box]
SEO doesn’t just advertise, it establishes. There is a staying power to SEO that is missing from other forms of web advertising. After an SEO campaign, you will have built something that lasts even if your marketing budget isn’t being used towards it.
PPC is rather like a short-lived celebrity, while SEO is like an established authority. Sometimes celebrities endorse authorities, but at the end of the day, it’s the long term results that are most valuable. SEO is scalable. It is easy to begin working with nearly any budget and going from there, growing as your company grows or pausing as you dedicate your resources to other areas.
California SEO Professionals can bring you a number of scalable SEO solutions which will help you build your site’s credibility and ranking at a pace that works for you. We have minimized the amount of work that needs to be done by workers to maximize the money that you have to spend on your company.
We will set you up with the right keywords and stay with you through the long haul, monitoring your results and adapting as needed.
What is best for your company will ultimately be determined by your wants and expectations. For a free consultation, contact us. We’d be glad to give you information and point you in the right direction discovering the right option for your company.