8 Marketing Tips to Take Advantage of Black Friday & Cyber Monday
8 Marketing Tips to Prepare For Black Friday & Cyber Monday
As we stand on the brink of Black Friday and Cyber Monday 2023, businesses must participate and strategically leverage these monumental days in the 2023 eCommerce calendar. The anticipation surrounding these events has exponentially grown, with online shoppers eagerly preparing to delve into digital marketplaces in pursuit of irresistible deals. By aligning marketing strategies with consumer expectations during this holiday season, businesses can position themselves favorably in the competitive landscape. Whether through personalized email campaigns, social media promotions, or other innovative marketing channels, the emphasis should be on creating a compelling narrative that resonates with the festive spirit and prompts consumers to choose your brand.
Still not sold on Black Friday and Cyber Monday (BFCM)?
Here are some more stats to show you how hungry your customers will be for deals:
Online sales now account for 21% of global retail sales. This is a huge 50% increase on pre-pandemic levels, meaning your store is likely going to receive a ton more traffic than usual at this time of year.
A substantial 76% of shoppers plan to spend on BFCM. The average figure that will be spent by each shopper in the USA will be $818.
The majority of shoppers (43%) look to BFCM as an opportunity to buy gifts for family and friends at discounted prices during the holiday season. With Thanksgiving and Christmas coming up, you can be sure that your business might sell a few gifts over this period.
Do you sell technology or appliances? You might be in luck because a quarter of BFCM shoppers love to look for upgrades before the holiday season.
So, US shoppers are primed to take advantage of BFCM sales again this year. But what can you do to ensure your offers reach the most people possible?
How to take advantage of the Black Friday and Cyber Monday sales rush?
As an eCommerce business, you will be more than familiar with the regular marketing strategies. You will have been working on all these marketing channels, from email to ads and discounts, all year. But, BFCM is the time to ramp things up a bit.
8 Tips for Black Friday & Cyber Monday:
- Optimize your email marketing. Your email lists give you direct access to the shoppers’ inboxes most likely to spend on your store. They already know you exist and were interested enough to hand over their email address. Make sure to pepper your leads with interesting BFCM offers before the big day. Using the phrases ‘Black Friday’ or ‘Cyber Monday’ in your subject lines can boost your clickthrough rate by 64%.
- Provide engaging offers and discounts. BFCM is all about discounts! You will need to offer customers your best possible deal. You’ll be competing with other stores who will all be cutting back on their prices. The average discount for BFCM is 24%, which has decreased over time. Make sure your offer is generous enough to make your customers think twice.
- Test your servers before BFCM! This catches a lot of businesses out. Since you may receive more traffic to your website than average, you should check if your servers can handle the load. Tools like Loadview Testing can help you simulate extra traffic on your website so you can check whether everything runs as expected. Get a faster hosting company, too!
- Make your offers front and center of your website. There’s no use hiding your BFCM discounts at the checkout! Create some Black Friday and Cyber Monday designs for your landing pages. If you can immediately make it clear to visitors that you are offering something special for BFCM, they will be more likely to keep exploring your online store. You could also include a featured banner at the top of your website so your offers are always on display.
- Consider sprucing up your product descriptions. As we’ve seen, most BFCM shoppers are looking to buy gifts for family and friends. If you can make your product descriptions appeal to this type of shopper, you could undoubtedly net a few more sales. Be sure to explain why your product is superior to competitor products and show why your customer can’t afford to miss your deal.
- What else can you offer to give yourself an edge? If you don’t already offer free shipping, this could be a great tool to help customers pick your store over another.
- Explore Instagram Shopping. With 20% of shoppers saying that Instagram Shopping is their favorite way to browse products online, you might want to explore this marketing channel. Over 200 million Instagram users use the ‘Explore’ tab daily, so you can access a vast audience who can buy your products with a button on Instagram.
- Add some social proof to your marketing. Add some genuine customer feedback about your products, whether you’re sending out a social post or changing your product descriptions. Since 88% of customers trust online feedback as much as a personal recommendation, you can’t go wrong here.
Jack Vale is a guest writer in partnership with, Tablebases.com
Sanjit Mandal
With over two decades of experience in marketing, spanning back to 1997, he has dedicated nearly 20 years to assisting businesses in optimizing their marketing investments for optimal returns. Presently, he holds the position of owner at California SEO Professionals, a digital marketing firm specializing in result-oriented strategies tailored to fuel business expansion. Additionally, boasting a 5th-degree black belt in Goju Ryu Karate, acquired through nearly 30 years of disciplined training, his commitment to excellence is evident in every aspect of his endeavors. 🥋
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